Aparna Thyagarajan is the Co founder & Chief Product Officer at Shobitam, which is one of the fastest growing D2C ethnic fashion brands, with tens of thousands of customers across 40+ countries and have received over 7000+ 5 Star Customer Reviews.

A former Microsoft tech executive with over a decade of experience in both Seattle and Silicon Valley, she had a passion for fashion and design from a young age. As a 12-year old, she stitched her first dress for her sister Ambika. Her curiosity
and passion has always led her to think differently. A chance meeting with a Zardosi artist during a sabbatical in 2018. changed the direction of her career and led her to start Shobitam as her entrepreneurial venture with her Co founder Ambika.

Her big bold vision is to Democratize Ethnic Fashion Globally and build a world class brand from India, for the World! "