Ballroom - A 07 April 2022 - Ballroom - A
PANEL DISCUSSION: Changing The Playbook of Traditional Giants : How The D2C Model Can Benefit The Superbrands To Reinvent Their Markets and Consumer Reach
The decades-old distribution model — which relied on finding efficiencies between supplier, manufacturer, wholesaler, retailer, and distributor — that used to crown industry titans such as Unilever, P&G, Titan, Asian Paints, Britannia, Cadbury’s, MRF is becoming less and less relevant. The sales process is less onerous, less third-party dependent, more direct marketing focused, and more customized to the end consumer.
Replacing the old stalwarts are a new crop of more nimble, more relevant companies that are better suited to thrive in the customer-centric, data-focused consumer market. How do you become one?