SUGAR Cosmetics entered the Indian market in mid-2015 to enable women to explore and relish the matchless beauty products exclusively recommended by beauty connoisseurs. At that time, the Indian beauty industry was dominated by multinational brands of which only few…

A home-grown skincare brand Skin Q aims to disrupt the category with its multiple actives-based products and a customer-centric strategy that focuses on being available to the consumers round the clock through select channels. It also encourages its website visitors…

Rustic Art first attempted to enter the physical retail market with its beauty and personal care line in the early 2000s, but driven by a lack of awareness among consumers at the time about safe-to-use products that were manufactured without…

Founded in July 2014, beauty & personal care brand Plum soon rose to be a name to reckon with. Its founders always believed in taking a holistic view of consumer, brand and product, and this has been the driving force…

MyGlamm founded in 2017 aims to bring the beauty and skincare industry in India by giving consumers the power to tell a brand what they want, thus changing the entire experience of how women buy beauty products in India. Based…

Mother Sparsh offered efficacy and safety of its products in the face of time-tested ones that had been in the market for years on end. But, perseverance and agility led the brand to continuously strive to be better and never…

Mellow was established in 2008 as an offline brand selling home-made hair fall solutions. The success of its products in the local community and then through word-of-mouth marketing led the brand to create a robust online presence for itself while…

Love Earth stepped into the personal care category with only one agenda – to make people adopt organic products. Though convincing an audience did pose a challenge at the beginning of the journey, Love Earth managed to build a strong…

The skincare brand Ilana has scripted its story of success by lending an ear to its customers and delivering on its promise of being transparent. ‘What’s on the label is what’s in the bottle’, is the motto for the brand…

In late 2015 LetsShave made it into the market, a brand that not only aimed to sell reasonably priced and more diverse grooming products to Indian men, but also wanted to offer them a subscription that would free them of…