Ananya Rajguru

Founder & Creative Director, MISSFIT

Ananya Rajguru is a fashion enthusiast who graduated as a Fashion Designer from Istituto Marangoni London, one of the world's top fashion universities. She created her first portfolio at the age of 21 with 10 looks inspired by Architecture. During her time at university, she volunteered at London Fashion Week, and Lakme fashion weeks in Bombay during her summers, where she spent her time styling and handling operations with some of the biggest brands and personalities around the world. She has experience with some of the top designers, and has shadowed numerous brands to understand 21st century fashion and innovation. London ranks highly amongst the words cities as one of the most influential fashion capitals. This inspired Ananya to bring high-quality fashion to India.

Ananya began working on her own brand; MISSFIT in 2020 with the vision to create comfort and trendy garments for women. Having international exposure gave her a pathway to identify gaps in the fashion market in India. MISSFIT was launched in December ’21, and within 3 months, Bollywood star Madhuri Dixit starred in the digital cover of Vogue Magazine in Missfit Jeans.
With new trends emerging, especially in activewear and athleisure Ananya is bringing her vision of comfort, high-quality and aesthetic looking products to a new line. She is also a firm believer in inclusivity in the fitness industry, and ensuring that beginners do not feel intimidated. The MISSFIT ACTIVE garments are designed by Ananya, and are made to be staples in your wardrobe, and can be worn even if you are outside the gym. The brand will now also bring engaging content, networking events and a completely unique experience in terms of branding to India.