Ashwini Seth

CEO & Founder, Dennison India

Ashwini Seth is a second-generation entrepreneur of a family business that was founded by his father Mr. Rajendra Seth. Growing up in the natural smell of fabric lumps, he learned a lot about customer behavior and business sense right from his childhood days. The love of fabric runs in the family.

With a vivacious mind of his own, he expanded the business horizons, by branching out independently into the e-commerce side of it. Since 2014, Ashwini has been running Dennison as a millennial and Gen-z preferred Workwear Functionality apparel brand. Working alongside his team, he is constantly working on ways to understand the customer need and innovate accordingly. His latest innovations include Auto Fit waist trousers, ankle fit trousers, 360 Stretch Trouser, plus sized clothing, Hemp Based Sustainable Clothing, Anti- Stain & water Repellent Shirts, Quick Dry Shirt, Anti-bacterial & Odor Free Shirts, Temperature Control Shirts etc. Ashwini and his wife Sonalika work together as a team managing the various aspects of business.

As a bubbling entrepreneur, Ashwini is full of ideas and gives great importance to ‘customer connectivity’. He is a strong proponent of team work and is an inspiring leader. He attributes the growth and success of his brand to his employees who work in tandem with his zeal and passion. His greatest strength is his workforce and a ‘flexible and evolving’ mindset that adapts to these changing times.

Ashwini holds an MBA in International Marking from ITM University (Gwalior) and a degree in Fashion and Apparel Technology (JD institute Haus Khas Delhi). He finished his schooling from the prestigious Scindia House School (Gwalior). Before stepping into his father’s shoes, Ashwini worked with Namrata Joshipura and also did his internship in a media analytics startup (Skribe). He tried his hands elsewhere in a headhunting company but understood this wasn’t his calling either. The ecommerce business came thereafter.

When he is not ideating for his business, he is a doting father. He enjoys his mountain treks, cycling and odd travels.

As the future of Dennison, Ashwini envisions to create most sustainable Workwear Brand for Young Working Professional.